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Link Building
At RankRiseSwift, we specialize in local SEO strategies that drive growth, improve visibility, and enhance online presence for businesses.
Our SEO Link Building Services
At Rank Rise Swift, we provide strategic link-building services designed to boost your website’s authority and improve search engine rankings. Our approach focuses on high-quality backlinks from authoritative websites, carefully optimised anchor text, and opportunities for brand mentions. By leveraging proven strategies, we help your website establish credibility, drive referral traffic, and enhance its online presence.
Backlink Audits & Health Checks
Review your current backlinks to identify links that may be harming your SEO and overall website authority.
Our proprietary link-building process includes:
Keyword Research
Pinpoint the keywords that drive traffic and generate leads for your business.
Anchor Text Analysis
Determine the clickable link text that informs users and search engines about your pages.
Competitor & Industry Research
Analyse competitor backlinks to uncover opportunities and understand industry trends.
Common Backlink Analysis
Find the links that the top-ranking websites have that you need to compete effectively.
Content Audits
Assess existing content and determine what needs to be created or updated for better SEO performance.
đź”— Broken Backlink Building Campaign: A Comprehensive Guide with Real-Life Example
Backlinks are one of the most powerful SEO ranking factors. However, many websites have backlinks pointing to pages that no longer exist, creating “broken links.” A Broken Backlink Building Campaign allows you to turn these lost opportunities into high-quality backlinks for your own site.
âś… Steps to Execute a Successful Broken Backlink Campaign
Understand the Process
Broken backlink building involves identifying broken links, creating a replacement resource, and reaching out to webmasters to suggest your content as the fix.
Identify Broken Backlinks
- Use backlink tools (Arefs, SEMrush) to find broken backlinks pointing to competitors or industry sites.
- Focus on high-authority domains for maximum SEO impact.
Create Relevant Content
- Rebuild the topic the broken link used to cover.
- Make it better with updated stats, visuals, and actionable insights.
Reach Out to Webmasters
- Send a polite, personalized email.
- Point out the broken link and suggest you content as a replacement.
- Always frame it as a helpful solution, not just a request.
đź“Ś Real-Life Example: Broken Backlink Campaign
Finding a Broken Link:
Discovered that several sites were linked to an outdated SEO checklist page that no longer existed.
Content Preparation:
Created a new, improved “Ultimate SEO Checklist 2025” with fresh insights and updated data.
Email Outreach:
Contacted webmasters with a friendly, personalized message highlighting the broken link and suggesting the new resource.
Results Achieved:
- Earned a DoFollow backlink from a high-authority site.
- Improved organic traffic to the page by 20% within one month.
- Boosted overall page authority for the linked content.
đź› Tools for Broken Link Building
Ahrefs
Find broken backlinks across domains.
SEMrush
Perform full backlink audits.
Check My Links (Chrome Extension)
Detect broken links directly on any webpage.
Hunter.io
Discover contact details of site owners for outreach.
đź’ˇ Pro Tips for Success
Target Competitors:
Look for broken backlinks pointing to competitor sites.
Be Helpful:
If you notice other broken links on the same page, mention them too—even if they don’t benefit you.
Personalise Emails:
Avoid generic outreach, tailor your message to each webmaster.
Follow Up:
If you don’t hear back within a week, send a polite follow-up reminder.
🚀 Final Takeaway
Broken backlink building is a win-win strategy:
- Site owners fix broken user experiences.
- Readers get updated, valuable content.
- You earn high-quality backlinks that improve rankings, traffic, and authority.